100 Jahre Blasercafé / green coffee

Was there loud sipping at Blasercafé back in the 70s?

Since its foundation in 1922, Blasercafé has made a name for itself as a coffee roasting company. Since Switzerland does not grow coffee for climatic reasons, success in the coffee business is also based on strong and sustainable relationships with coffee producers. In order to be as close as possible to the original product, Blasercafé relies exclusively on imports through its sister company "Blaser Trading". This company concentrates on the trade, transport and storage of green coffee. Over the past decades, strong personal relationships have been established in almost all coffee-growing countries.

 

Thanks to the relationships with leading countries in coffee development, a green coffee department was established early in the company's history. This department dealt with purchasing, quality control, shipping and delivery to the customer. Thus, Blaser was able to accompany the green coffee from the harvest to the final processing at an early stage. Today, under the name "Blaser Trading", Blasercafé supplies roasters all over the world, from Italy to the Middle East and Korea. In this way, they actively carry their passion for coffee around the globe. By the way, when tasting the coffee samples every day, they actually slurp loudly. Slurping adds oxygen to the coffee in the mouth, which allows the full flavor variety to unfold through the palate to the nose.

Image: On the right in the photo, long-time Managing Director and current Chairman of the Board of Directors decanting coffee in the 1970s

 

 

Despite the great physical distance to the coffee-growing countries, nothing is left to chance when it comes to the quality of the raw material. Green coffee samples from all over the world are sent in small bags to the Güterbahnhofquartier in Bern. Here they are roasted, ground, tasted and assessed by Blaser coffee experts. Blasercafé even goes one step further in quality assurance. During the transport of the goods, the coffee is tested again and again so that any changes in taste that occur during container shipping, for example, are noticed immediately.

Walter Blaser Senior had founded his company based on his skills as a trader. Blasercafé has remained true to this path. Instead of entering the coffee growing business, the company continuously invested in personal and sustainable relationships and in quality management throughout the trading process. This has allowed them to build unparalleled coffee expertise over the past hundred years. If you are now curious about the world of green coffee, check out the blog posts or try a coffee from Blasercafé's "Terroir Coffee" range. In addition, courses on the subject of green coffee are held regularly.

Image: Green Coffee course in the Blasercafé training room.

 

 

 

 

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